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consumer electronics will create a new ecology

From the brand perspective, Tmall's brand and user dual-core driven logic can help consumer electronics brands to shorten the intelligent transformation cycle, and solve the operational problems of high customer acquisition cost, operating cost and low supply chain efficiency, so as to improve product quality and service quality. With Tmall TES 'insight into consumer demand, more new national CARDS will emerge quickly.

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From the perspective of industry, economic pillar industries such as the United States and Japan were born in the period of consumption upgrading, and now it is also the node of transformation of consumer electronics industry from traditional mode to intelligent mode. Tmall, which helps consumer electronics brands to achieve intelligent transformation and upgrading, has actually transformed from an online consumption channel into a big data service and even an e-consumer brand incubation base.


On the one hand, Tmall consumer electronics promotes quality upgrade and "quality life" is promoted with intelligence. Tmall consumer electronics and brand have been working together for ten years, presenting the industry development trend of "brand, quality and category". Through joint efforts with the brand side, Tmall has become the gathering place of global household appliance brands and the main position for the launch of new products. In 2018, Tmall consumer electronics will use big data in new products, IoT, new category incubation and new retail to help the brand strengthen the detonation of new products. Any change in lifestyle will bring tremendous development and change to the whole business. Tmall consumer electronics plan will push Chinese families to achieve "do-it-yourself life" within three years and enable consumers to live a better life through more IOT smart products.

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On the other hand, as the incubation base, Tmall has already incubated intelligent robots, non-washing soybean milk machine, chef machine, central air conditioning and other consumer categories, among which, non-washing soybean milk machine increased by 3000% year on year and central air conditioning by 720% year on year. Under the vision of creating the best place for global consumer electronics, the commercial power formed by the core brands of Tmall and leading plan alliance will lead the healthy development of the consumer electronics industry, push the industry to build a new intelligent ecology, and the consumer electronics industry will become a new economic pillar.


To sum up, Tmall TES is not a simple business conference, but an ecological industry summit, which is of great significance for helping consumer electronics brands to gain insight into consumption trends and promote the development of consumer electronics industry. More consumer electronics brands and industries will benefit from Tmall's three advantages as the world's best place to operate. With the joint efforts of Tmall and core brands, the consumer electronics industry will embrace the overall intelligent upgrade and quality upgrade. The influence of Tmall consumer electronics in the industry will continue to increase, and the consumer electronics industry will build a new intelligent ecology.

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